Master tailor

) Henry

I absolutely love running Sir Plus! It has been a big adventure and I feel very lucky that I’ve had the opportunity to develop a brand “organically”.

I studied Real Estate Management, but realised that I didn't want to be desk bound, examining spreadsheets. One day, on a walk down London's Jermyn street, I noticed that there were lots of rolls of shirting underneath cutting tables. Upon enquiring, I found out that these were surplus, left over from orders. I decided to start buying all the fine quality surplus I could get my hands on and making them into boxers, that is how I started Sir Plus in 2012. Since then, the brand has grown to include all sorts of other products.

My dream is to make Sir Plus a global brand. At the moment, we're just taking it one step at a time. We are now selling online, from our new warehouse in Bethnal Green, and we also attend Portobello and other markets across London.

I believe in sustainable fashion and in people who choose quality and products that last!
I hope that my story gets to inspire and motivate people around me. With hard work, all dreams can be accomplished.

Don Juancho

The Diplomats of a new era are fascinating individuals that share Diplomático Rum’s philosophy: do what you love and celebrate every moment of your life.